Facebook, WhatsApp, Skype; many of us now use these apps and many others on a daily basis to communicate with both our loved ones and our colleagues. Digital technologies have completely revolutionised the way we stay in touch with one another. Nowadays it can be much easier to tap your fingers a few times on your brand new smartphone’s keypad to touch base than it is to actually talk to someone on the other end- and it’s wonderful. But no matter how many new yellow cartoon faces the emoji gods ever bring out, there’s something that will always be missing from text communication that they will never be able to replicate: being human.
Last month, as Exmos is a Microsoft Silver Partner, our CEO Gordon Coulter attended Microsoft’s Worldwide Partner Conference in Toronto, Canada. This sold-out gathering of over 16,000 people from 139 countries is all about gaining insights and making connections from Microsoft’s global partner base, and it’s absolute heaven for IT geeks like us.
But just because you’re abroad doesn’t mean you shouldn’t keep in touch. It was great when Gordon shared his personal highlights of the conference with the whole team by email while he was away, but talking to members of his team on the phone was good for everyone too. Email doesn’t really cut it when you’re looking for a sense of how things are going; you need to hear a bit of emotion and personality. These conversations require more than a winking yellow cartoon face.
The great news is that today we can make international calls at the drop of a hat, and the better news is it no longer has to cost you your mortgage. Gone are the days of £1 a minute phone calls back to the office and scary phone bills when you get back. Thanks to VoIP and applications like 3CX, there’s no such thing as an international call when you can connect as if you’re calling from your office extension back home.
Don’t get me wrong, I love instant messaging, email and social media, and of course there are times where this is the preferred option - like when you’re sending a file, or for a simple request. It can be especially great for staying in touch with hundreds of people at once; I can’t imagine being able to stay in touch with all my old friends from school without Facebook. But when you allow digital communication to fully take over from actually talking to someone, you’re losing that special little thing that makes us work as human beings. It doesn’t matter where you are in the world; it’s great to talk.
So the next time you need to have that important conversation, don’t have the back and forth over email; it’s not efficient, it’s not effective, and it sends the wrong message. Pick up the phone, give them a ring, and talk. After all, it’s what makes us human.
Posted by Jordan Maciver on Friday, August 26, 2016
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